How to Sell Your Business (M&A Advisory Focus)

This plan is designed for a website that offers M&A advisory services, aiming to attract established business owners who are considering an exit.

Primary Goal: Attract and engage business owners looking to sell their company. Generate high-quality leads for a free business valuation or a consultation call. Target Audience: Founders of profitable, established businesses ($2M-$50M in revenue), family business owners planning succession, entrepreneurs looking for their next chapter.

Pillar 1: The Ultimate Guide to Selling Your Business

Pillar Post Title: The Complete M&A Playbook: How to Sell Your Business for Maximum Value in 2025

Outline:

Signs it's the right time to sell.

The 7-stage M&A process (Preparation, Valuation, Marketing, Negotiation, Due Diligence, Closing, Transition).

The key advisors you need on your team (Banker, Lawyer, Accountant).

The most common and costly mistakes owners make.

A realistic timeline from start to finish.

CTA: Get a Confidential & Free Business Valuation.

Internal Links: Posts on valuation, due diligence, and choosing a buyer.

Pillar 2: Business Valuation Demystified

Pillar Post Title: How to Accurately Value Your Business: A Guide to EBITDA Multiples, SDE, and DCF Methods

Outline:

The difference between Seller's Discretionary Earnings (SDE) and EBITDA.

How industry multiples work (with a table for key sectors).

A simple explanation of Discounted Cash Flow (DCF).

5 actionable ways to increase your business valuation before you sell.

Why "revenue multiples" can be misleading.

CTA: Use our Simple Business Valuation Calculator.

Internal Links: Case studies of successful sales, post on Quality of Earnings.

Supporting Cluster Topics (Blog Post Ideas):

What is a Quality of Earnings (QoE) Report and Why Do Buyers Demand It? A deep dive into financial due diligence.

The Due Diligence Checklist: 25 Things Every Buyer Will Scrutinize in Your Business.

Strategic Acquirers vs. Private Equity Funds: Which Buyer is Right for Your Company's Legacy?

Negotiating the Letter of Intent (LOI): Key Terms Beyond the Price Tag.

"Anatomy of a Deal": A Case Study of a Successful Manufacturing Company Sale.

How to Prepare an Effective Confidential Information Memorandum (CIM).

Managing Your Team During an Acquisition: Communication and Retention Strategies.

विषय 2: Venture Capital Fundraising (Tech Startup Focus)

This plan is for a platform that connects startups with VCs, or for a VC fund's own blog. It's focused on high-growth technology startups.

Primary Goal: Attract high-potential tech founders and establish authority in the venture capital ecosystem. Encourage founders to submit their pitch decks for review. Target Audience: Founders of early-stage technology startups (SaaS, FinTech, AI, HealthTech) seeking Seed, Series A, or Series B funding.

Pillar 1: The Complete Guide to Raising Venture Capital

Pillar Post Title: Raising Venture Capital in 2025: From Building Your Pitch Deck to Closing Your Round

Outline:

Is VC funding right for your startup? (vs. bootstrapping or other options).

The stages of VC funding explained (Pre-Seed, Seed, Series A, B, C).

The fundraising funnel: How to build a target list of VCs.

Crafting a compelling narrative and pitch deck.

The fundraising process and timeline (from first meeting to money in the bank).

CTA: Submit Your Pitch Deck for a Free Review from Our Experts.

Internal Links: Posts on term sheets, financial models, and specific metrics.

Pillar 2: Decoding the VC Term Sheet

Pillar Post Title: The Founder's Guide to the VC Term Sheet: Key Clauses Explained (with Examples)

Outline:

Anatomy of a term sheet: Binding vs. Non-binding clauses.

Economics Explained: Pre-Money vs. Post-Money Valuation, Liquidation Preference, and Option Pools.

Control Explained: Board Seats, Protective Provisions, and Pro-Rata Rights.

Red Flags: Unfavorable terms that you should negotiate hard on.

A glossary of 30+ VC terms every founder must know.

CTA: Download our Free, Annotated Model Term Sheet.

Internal Links: Dilution calculator, posts on negotiation, cap tables.

Supporting Cluster Topics (Blog Post Ideas):

How to Build a Financial Model That VCs Will Actually Love (Template Included).

Series A Metrics: The Definitive KPIs You Need to Hit to Raise Your Next Round.

The Art of the Cold Email to a VC: How to Get a Response (with Real Examples).

How to Build and Manage a Clean Cap Table from Day One.

The Perfect Investor Update Email: A Template to Keep VCs Engaged Before and After Funding.

"Why We Invested": A VC's Perspective on What Made a Recent Startup Stand Out.

Data Room 101 for Startups: What to Include for a Smooth Due Diligence Process.